For Advertisers
Brands + Agencies: Reach shoppers earlier, convert them faster
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From Ad to Conversion Cart Purchase Action Without the Friction
The only adtech platform proven to turn CPG shopper intent into one-click action, no matter where or when consumers shop.
Conversion Rate
20x
Increase in iROAS
5x
Conversion Media
AI Optimized Audience
How it works
Bridging the Gap Between Ad and Action
The Action Layer, patented technology that turns passive impressions into instant, one-click shopper action — powered by AdAdapted Media, our proprietary network of pre-shop apps and retail media integrations.
Our patented adtech reduces clicks and increases conversions. No logins, no extra steps, no lost sales.
Solutions
One platform. Two paths to the cart.
Built for both sides of the commerce equation.
Add-It™ One Platform
The only platform that connects AI-optimized CPG audience targeting with the patented Action Layer, built for how consumers actually shop.
AI Optimized Audience & Targeting
Our AI, powered by direct integrations with pre-shop planning apps and retail media networks, targets high-intent CPG shoppers before competitors even know they’re looking.
The Action Layer
The Action Layer is our patented adtech infrastructure built around how CPG consumers actually shop — turning an impression into an instant shopper action.
Featured Products
Add-to-List
Save products from online ads to digital shopping lists in a single click.
Add-to-Cart
Seamlessly save a single or multiple products to online retail shopping carts.
RMN+
Industry leading offsite retail media solution that pairs retail media targeting with patented, frictionless one-click conversion to achieve a 99% cart conversion rate.
Save-to-Phone
Allow consumers to save advertised items to their favorite mobile phone app.
Recipes
Target consumers based on recipes and ingredients, and allow them to save promoted items to digital carts and lists.
Pathways
Modular ad units provide three clickable CTAs configured to address a range of “next step” marketing objectives.
Push Notifications
Own the screen by reaching up to a million CPG shoppers with 100% share of voice, guaranteed.
Keyword Intercept
AdAdapted triggers promoted products when shoppers search for targeted product types, categories, or competitors.
Retargeting
Turn past and present campaign insights into future revenue—boost frequency, drive cross-sell and upsell, and keep your brand top of mind.
Shoppable Video
Turn awareness videos into conversion media by allowing consumers to add an advertised product to an online shopping cart.
Big Results
Numbers worth bragging about
Real performance data from real CPG campaigns. This is what happens when you remove the friction.
Conversion rate
20x
2
0
x
Increase iROAS by
5x
5
x
Partnered Brands & Agencies
1200
1
2
0
0
Unique items added to lists annually
14M+
1
4
M
+
Testimonials
Our partners share the love
Leading CPG brands and agencies came for the technology. They stayed for the results. Here's what they have to say about working with AdAdapted.
You’re able to understand the shopper at a different level.
Julia Miller
Group Vice President, Commerce Media, Mars United Commerce
Adadapted is the only partner we work with that has unique CPG expertise and is built to drive sales by getting products on the list and into digital carts.
Henry Cook
Associate Director
Our marketing is having a continuous impact, even when our campaigns aren’t in market.
Christina De Vecchis
VP Marketing, Hyrdrant
AdAdapted provides us with important tools to drive awareness and convert to trial, particularly for new products.
Abby Thiets
Shopper Marketing Manager, 3M
resources
Data, insights, & a few strong opinions
Let's Do This
Ready to ditch the friction?
You’ve reviewed the results. You’ve perused the platform. Let’s talk about what friction-free conversion looks like for your brand with AdAdapted.