Everything You Wanted to Know About AdAdapted

AdAdapted is built for CPG: food and beverage, beauty, health and wellness, alcohol, household goods, and more. We work with brands of all sizes, the agencies that represent them, and grocery retailers across the country. If your product ends up in a grocery cart, we can help get it there.

In addition to standard media metrics, we strive to provide insights and attribution “beyond the click” including basket analysis (what else is on the list alongside your products), competitor conquests, category trends, regional breakdowns, sales lift and custom data sets tailored to your brand’s specific questions.

AdAdapted is integrated with a variety of retailers ranging from large, traditional grocery to on-demand delivery and small to midsize grocery networks.

Fast. AdAdapted only needs only 10 days from signed contract to campaign launch, and we’ve moved faster when clients need it. All we need are basic product assets and our team manages creative development, campaign setup, targeting, and optimization. You focus on strategy; we handle execution.

Yes. AdAdapted is designed to complement your broader media mix, not replace it. We’ve successfully partnered with over 850 agencies ranging from big to small, national and local.

We support all major third-party tracking tags for mobile ad serving, and our insights integrate with your existing measurement stack. Our team works alongside yours to ensure reporting is consistent and attribution is clear.