How Mondelēz Builds Omnichannel Strategy for CPG Shoppers

The Power of Omnichannel Advertising From the Experts

Steve McGowan, Head of Omnishopper Activation at Mondelēz, and Molly McFarland, CRO & Founder of AdAdapted, share their thoughts about the impact of changing consumer behaviors on omnichannel strategy, the state of retail media, and how conversion media can be integrated into full-funnel marketing tactics.