Ball Aluminum Cup® was looking for innovative ways to grow product awareness and sales leading into the 2022 Q4 holiday season. Working with their agency, Quigley-Simpson, they engaged AdAdapted to target high-intent consumers during the key pre-shop phase to get Ball Aluminum Cup® products on mobile shopping lists and into digital retailer carts.
A two-pronged conversion strategy successfully drove purchase intent and brick-and-mortar sales by getting Ball Aluminum Cup® products on consumers’ digital shopping lists and impacted online sales by getting the brand into retailers’ e-commerce shopping carts via AdAdapted’s Add-to-Cart media solution.
Elevated Outcomes with Every Campaign
Ball has maintained a fruitful partnership with AdAdapted through today, and this collaboration continues to yield impressive results. With each new campaign, Ball sees performance metrics better than the last. This sustained success underscores the effectiveness of AdAdapted’s pre-shop audience and targeting and how a sustainable approach works in a brand’s favor.
Popularity & Basket Analysis
Cups: Popularity by product
Understanding the most common product terminology consumers use when placing similar products on their shopping list.
Cups: Popularity by Brand
Understanding the most popular brands placed on shopping lists.
Basket Analysis
People who put Ball Aluminum Cup® on their lists have party and picnic-related products on their lists. These insights help inform Ball’s media planning and marketing program strategies.
