Resources. Dig in.

Reports, research, and hot takes you can actually use.

Featured Articles

AdAdapted’s Add-It Technology Powers Albertsons Media Collective’s Offsite-to-Cart Breakthrough

The 3-Stage AI Framework Every CPG Marketer Should Know

The CPG Ad Friction Report: Gen Z Edition

From Onsite to Everywhere: Retail Media’s Next Chapter at Groceryshop 2025

From Countdowns to Clean Slates: When Shoppers Plan Their New Year Purchases

AdAdapted and NFRA Extend Shoppable Media Partnership

All Resources

The CPG Ad Friction Report: Gen Z Edition

From Countdowns to Clean Slates: When Shoppers Plan Their New Year Purchases

The CPG Ad Friction Report

Beyond Summer Grilling: What Shoppers Are Really Adding to Their Lists

Score Big with Big Game Pre-Shop Strategies

New Year, New Resolutions: Decoding Consumer Grocery Trends for Smarter Marketing

From Paper to Pixels, How the Shopping List Has Become High Tech (And Why it Matters For Brands!)

The CPG Pre-Shop Planning Report

Holiday CPG Data to Inform Your Holiday Ad Strategy

get started today

Ready To Learn More?

Let’s chat about how AdAdapted can drive sales for your brand with the leading one-click Add-It™ technology built for CPG brands.