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Featured Articles

A New Look. The Same Conviction.

AdAdapted’s Add-It Technology Powers Albertsons Media Collective’s Offsite-to-Cart Breakthrough

The 3-Stage AI Framework Every CPG Marketer Should Know

The CPG Ad Friction Report: Gen Z Edition

From Onsite to Everywhere: Retail Media’s Next Chapter at Groceryshop 2025

From Countdowns to Clean Slates: When Shoppers Plan Their New Year Purchases

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It All Hangs in the Balance: Pros & Cons of Retail Media Networks vs Retailer Agnostic Strategy

Five Essential Ways to Advertise for New Product Launch

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

Sizzling Hot Data for Your Summer Ad Strategy

Hydrant Increases Sales Velocity with Add-to-List

Executive of the Year Winner: Molly McFarland

AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands

Campari Drives Liquor Sales With Add-to-List Inspiration Recipes

Planning Your Halloween Ad Strategy? Here’s Data to Help Inform Your Plans

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