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Featured Articles

AdAdapted’s Add-It Technology Powers Albertsons Media Collective’s Offsite-to-Cart Breakthrough

The 3-Stage AI Framework Every CPG Marketer Should Know

The CPG Ad Friction Report: Gen Z Edition

From Onsite to Everywhere: Retail Media’s Next Chapter at Groceryshop 2025

From Countdowns to Clean Slates: When Shoppers Plan Their New Year Purchases

AdAdapted and NFRA Extend Shoppable Media Partnership

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New CPG Summer Trends: How Shopping Data Reveals Smarter Strategies

Molly McFarland’s Retail Media Award Win Garners Media Buzz

DealFinder Ads: Connecting Cost-Conscious Consumers With Your Brand

Why Omnichannel Is the Key to Unlocking Retail Media’s Full Potential

What’s Next in Retail Media: Takeaways from the P2PI Retail Media Summit

Back-to-School 2025: 5 Key Trends CPG Brands Need to Know

3 Ways CPG Brands Can Build Lasting Loyalty

CPG Matters Features AdAdapted CRO Molly McFarland on Blackout Friday’s Impact

5 CPG Advertising Mistakes You’re Probably Making (And How to Fix Them)

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