Director, New Business

Director, New Business / CPG Brand Partnerships

Who We Are: 

AdAdapted an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display. 

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AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks. 

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In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands. 

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Role Summary:

AdAdapted is seeking a highly experienced business professional with a proven track record in new business development to join our team. In this role, the successful candidate will collaborate closely with the CRO, SVP of Sales, and Sales team to identify opportunities where AdAdapted can establish new partnerships with large CPG brands.

As an experienced professional, you possess extensive knowledge of the digital advertising landscape and expertise in collaborating with and promoting advertising technology services to major corporate brands. You have established connections with key decision-makers and senior executives within the consumer packaged goods (CPG) industry and a proven track record of creating opportunities focused on new business in the programmatic and managed service sector.

The candidate will be responsible for arranging meetings with CPG brands in alignment with quarterly and annual targets.

By securing new business partnerships, you further evangelize AdAdapted’s leadership position for Save Now, Act Later Marketing.  You will be a part of an energetic, collaborative & inclusive group of sales professionals where integrity, grit and collaboration fuel our success.  We encourage creative thinking and constantly share best practices to help us accelerate together.
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You will own:

• Prospecting and Identifying key decision makers at specific CPG brands
• Securing and conducting virtual or on-site presentations with CPG brands to build awareness and adoption of our unique mobile, in-app ad / insights Shopping List Marketing platform
• Serving as a new business partner liaison 
• Meeting / Exceeding quarterly and annual objectives
• Maintaining current and accurate information updates in our CRM system
• Providing field-level input to the Marketing and Sales teams to enhance revenue generation strategies and optimize messaging for prospective clients.
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Requirements:

• 5+ years proven experience representing digital media campaigns including CPG experience
• Proven track record of meeting or exceeding quarterly and annual objectives 
• Deep understanding of digital marketing and its ever-evolving landscape
• A viable, current network of the digital media point of contacts within CPG brands
• Bachelor’s degree required, preferably in business administration, sales or marketing
• Excellent written & verbal communication skills
• Emotional Intelligence (EQ) soft-skills that can be applied when working with multiple teams within Sales. 
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About AdAdapted

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals, and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.

What we provide:

• Competitive salary package 
• Flexible PTO policy and healthy schedule for work/life balance
• Full-suite benefits plan (medical/dental/vision) including FSA, HSA and life insurance
• Roth IRA and 401(k) plans available including company match
• Downtown office space with Qualified Transportation Plan
• Open office concept where big ideas and collaboration are welcome
• Professional development opportunities including; career planning and skill development 
• Opportunities to get involved in charitable activities and peer interest groups

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AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com. 

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