The powerful one-click ad solution driving sales for CPG

driving sales

Our platform leverages exclusive first-party data and proprietary zero-bounce Add-It™ technology to deliver relevant promoted products to active, verified shoppers when it matters most, as they prepare to shop.

45

Apps in our network

46MM

Active shopper audience

185MM+

Adult shopper maximum reach

our proprietary network

Our shopping list app partners set us apart

Over 50% of all adult shoppers use grocery list apps. We are proud to have built an exclusive, growing network of these major list apps, representing an active, verified audience of over 46MM shoppers ready to buy your CPG products.

reach & scale

We reach your consumers

Our exclusive first-party audience reaches over 46 million active, head-of-household shoppers using mobile apps to build their grocery lists. We can reach and target your exact consumer.

First-party data for a CPG audience

First party

Using the 1P data from our audience network reveals the intent of shoppers BEFORE they buy. We target your ads to the right shoppers at the critical time they are revealing intent. We gather real-time data to convert shoppers down the funnel, from awareness to purchase.

Know what shoppers intend to buy in real-time

real-time

81% of shoppers purchase items on their digital lists. Our tech allowsus to show your branded ad at precisely the moment when shoppers are building their lists with generic items, bridging the gap between awareness and intent.

Know what shoppers intend to buy in real-time

First party

81% of shoppers purchase items on their digital lists. Our tech allowsus to show your branded ad at precisely the moment when shoppers are building their lists with generic items, bridging the gap between awareness and intent.

Measurement tools so you can take action

take action

With our adtech platform, your return on investment is real. We deliver campaigns that are complete with third party validation and insights so you can get smarter on how your audience shops.

Testimonials

Our clients say it best

“To us, shopping list marketing is something that really fills a gap. It’s a solution that we’ve never had before and it’s been a huge win for us, and for all of these brands and clients!”

Julia Miller

Group Vice President, Commerce Media

“Millions of people make lists using a third-party list provider. Shopping List Marketing is a way for CPG companies to catch the attention of consumers and influence getting their product added to the list.”

Ethan Goodman

SVP, Commerce Media and Innovation

“AdAdapted provides us with important tools to drive awareness and convert to trial, particularly for new products.”

Abby Thiets

Shopper Marketing Manager

“Adadapted is the only partner we work with that has unique CPG expertise and is built to drive sales by getting products on the list and into digital carts.”

Henry Cook

Associate Director

“Our marketing is having a continuous impact, even when our campaigns aren’t in market.”

Christina De Vecchis

Vp Marketing

“When we got the CTR performance for these in-app ads, we saw 4-6x what standard banners can bring us.”

Anna Baker

Senior Digital Media Buyer

“We appreciate AdAdapted’s ability to target buyers when they’re in the consideration mindset (making their shopping lists), and providing a recommendation to enhance the occasion they’re shopping for with a specific recommendation from one of our brands.”

Simon Gilbert

Sr Dir. Channel & Customer Mktg