Winning more consumers is as easy as one click
Get your CPG brand on shoppers’ digital lists or retailer carts in one click with our Add-It™ technology. Powerful for your brand. Hassle-free for your customers.
brands
Brands we boost
CPG brands like yours choose AdAdapted again and again to fuel shopper intent and drive sales online and in-store.
Agencies
Want to understand how we partner with agencies?
Learn more
Alcbev
Are you an alcbev brand looking for a custom solution?
Learn more
Self-serve
Looking for greater control of your digital ad spend?
Learn more
benefits
The one-stop digital advertising solution for your CPG brand
Amplify awareness
Reach more than 46MM verified shoppers using mobile grocery list apps.
Impact purchase intent
Flip generic items to your branded products exactly when it matters most: when shoppers are creating lists.
Drive more
sales
sales
Move consumers down the sales funnel by getting your products on digital lists: where 81% of consumers buy every item.
Increase repeat purchases
Getting on the list gives your brand staying power; it’s easy for consumers to add-to-cart again and again!
solution
How it works
Drive meaningful results that make an impact.
our secret sauce
Why work with
AdAdapted?
No other solution reaches consumers like we do. With our patented zero bounce one-click Add-It™ technology we reach consumers at the exact right time, when they are planning their grocery trip, to get your brand on the list and in the cart.
Real brands.
Real results.
$4.60 Average iROAS Over 1-Year
27x Higher Cart Transfer Rates
Case studies
Success with AdAdapted
Hydrant Increases Sales Velocity with Add-to-List
Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.
View case study
Campari Drives Liquor Sales With Add-to-List Inspiration Recipes
Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged
View case study
Chinet® Sees Impact from Add-to-List and Click2Cart® Solutions
Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas
View case study
awards & recognition
We work hard to drive results for our clients
Add-to-List
Get on shoppers’
digital lists
Easily prompt consumers to add your items directly to digital lists from your branded ads through our exclusive relationships with the top grocery list apps.
Add-to-List benefits your brand by:
Increasing sales
Influencing consumers pre-shop
Driving loyalty and repeat purchases
Building brand awareness
Add-to-Cart
Drive eCommerce sales
With just one click, AdAdapted can get your brand in the cart across retailers, including Walmart, Target, Albertsons, and Kroger.
Add-to-Cart benefits your brand by:
Improving cart transfer rates
Increasing return on ad spend
Amplifying sales lift
Building brand loyalty
Shoppable video
Convert more buyers with shoppable video
AdAdapted Shoppable Video allows CPG brands to enhance their video ads by introducing an engaging one-click-to-cart user experience.
Shoppable video benefits your brand by:
Offering 6.5x longer view times than social videos
Building brand awareness
Driving product sales
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Shoppable video
Convert more buyers with shoppable video
AdAdapted Shoppable Video allows CPG brands to enhance their video ads by introducing an engaging one-click-to-cart user experience.
Shoppable video benefits your brand by:
Offering 6.5x longer view times than social videos
Building brand awareness
Driving product sales
Add-to-List
Get on shoppers’
digital lists
Easily prompt consumers to add your items directly to digital lists from your branded ads through our exclusive relationship with the top 9 out of 10 grocery list apps.
Add-to-List Benefits Your Brand By:
Building brand awareness
Influencing consumers pre-shop
Increasing sales
Driving loyalty and repeat purchases
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Add-to-Cart
Drive eCommerce sales
With just one-click, AdAdapted can get your brand in the cart across retailers, including Walmart, Target, Albertsons, and Kroger (through Instacart).
Add-to-Cart Benefits Your Brand By:
Improving cart transfer rates
Increasing return on ad spend
Amplifying sales lift
Building brand loyalty
Testimonials
Our clients say it best
“To us, shopping list marketing is something that really fills a gap. It’s a solution that we’ve never had before and it’s been a huge win for us, and for all of these brands and clients!”
Julia Miller
Group Vice President, Commerce Media
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“Millions of people make lists using a third-party list provider. Shopping List Marketing is a way for CPG companies to catch the attention of consumers and influence getting their product added to the list.”
Ethan Goodman
SVP, Commerce Media and Innovation
“AdAdapted provides us with important tools to drive awareness and convert to trial, particularly for new products.”
Abby Thiets
Shopper Marketing Manager
“Adadapted is the only partner we work with that has unique CPG expertise and is built to drive sales by getting products on the list and into digital carts.”
Henry Cook
Associate Director
“Our marketing is having a continuous impact, even when our campaigns aren’t in market.”
Christina De Vecchis
Vp Marketing
“When we got the CTR performance for these in-app ads, we saw 4-6x what standard banners can bring us.”
Anna Baker
Senior Digital Media Buyer
“We appreciate AdAdapted’s ability to target buyers when they’re in the consideration mindset (making their shopping lists), and providing a recommendation to enhance the occasion they’re shopping for with a specific recommendation from one of our brands.”
Simon Gilbert
Sr Dir. Channel & Customer Mktg
“To us, shopping list marketing is something that really fills a gap. It’s a solution that we’ve never had before and it’s been a huge win for us, and for all of these brands and clients!”
Julia Miller
Group Vice President, Commerce Media
“Millions of people make lists using a third-party list provider. Shopping List Marketing is a way for CPG companies to catch the attention of consumers and influence getting their product added to the list.”
Ethan Goodman
SVP, Commerce Media and Innovation
“AdAdapted provides us with important tools to drive awareness and convert to trial, particularly for new products.”
Abby Thiets
Shopper Marketing Manager
“Adadapted is the only partner we work with that has unique CPG expertise and is built to drive sales by getting products on the list and into digital carts.”
Henry Cook
Associate Director
“Our marketing is having a continuous impact, even when our campaigns aren’t in market.”
Christina De Vecchis
Vp Marketing
“When we got the CTR performance for these in-app ads, we saw 4-6x what standard banners can bring us.”
Anna Baker
Senior Digital Media Buyer
“We appreciate AdAdapted’s ability to target buyers when they’re in the consideration mindset (making their shopping lists), and providing a recommendation to enhance the occasion they’re shopping for with a specific recommendation from one of our brands.”
Simon Gilbert
Sr Dir. Channel & Customer Mktg
Discover how AdAdapted gives CPG brands the competitive edge
Drive greater sales with shoppable media.
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