Unlocking Brand Success: The CPG Pre-Shop Planning Workbook

CPG marketers, there is no time like the present to reflect on past advertising strategies and gear up for success in the coming quarters. To assist you on this planning journey, we present to you: "The CPG Pre-Shop Planning Workbook." 

Based on lessons from the CPG Pre-Shop Planning Report, this comprehensive planning booklet is more than just a tool; it's a roadmap designed to elevate your marketing game, turning each quarter into a win. 

Let's unwrap a corner for a sneak peek at how this tool kit can shape success for you throughout the year!

The Pre-Shop Planning Checklist: A Gift That Keeps on Giving

This twelve-point checklist highlights the main action items from the Pre-Shop Report that you can use to help plan and guide your pre-shop strategy. From analyzing personas to assessing ROI, click the interactive digital list to record and save your progress! 

Quarterly Marketing Goals and Seasonal Planning

The accompanying "CPG Pre-Shop Planning Worksheet" is your companion throughout the year. It breaks down your quarterly marketing goals, ad budget, and seasonal tent-pole events, helping you strategize with precision.

The Perfect Fit for Every Quarter

Each worksheet is tailor-made for the specific needs of the quarter, ensuring your campaigns align with the evolving market landscape. From Q1 to Q4, this guide supports you in setting goals, understanding your target audience, and maximizing your return on investment.

Plan, Execute, Evaluate, Repeat

The workbook not only helps you plan but also provides a systematic approach to evaluating campaign results. Track spend, impressions, clicks, conversions, and return on ad spend (ROAS) – turning every quarter into a learning opportunity for continuous improvement.

Don’t Forget the Report

Based on comprehensive learnings and industry expertise, this workbook distills the essence of a successful pre-shop planning strategy from the CPG Pre-Shop Planning Report. The report, a treasure trove of consumer behavior analyses, market trends, and effective advertising approaches, forms the backbone of this tool kit. It's not just a guide; it's a culmination of actionable insights aimed at enhancing your marketing journey. So, unwrap the gift, backed by data-driven wisdom, and let the learnings from AdAdapted's Pre-Shop Planning Report shape your success throughout the year.

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To download your CPG Pre-Shop Planning Workbook, click here.