Northfork Announces Foodstuffs Deal and Key Appointments

Recipe shopping technology provider Northfork has partnered with Buzzfeed’s Tasty, a social food network, and AdAdapted, a shopping list marketing and insights platform.

The three will provide an ‘add-to-bag’ service to CPG brands that will enable consumers to directly select items for pickup or delivery at Walmart stores in the US.

AdAdapted’s one click, add to list technology helps brands reach the right shopper at the right time and see real-time purchase intent.

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