Gopuff and AdAdapted Partnership Covered in Adweek and Progressive Grocer

Gopuff's strategic alliance with AdAdapted has caught the attention of industry publications. This innovative partnership, which enables shoppers to add products to their cart directly from online ads, has been featured in prominent outlets like Adweek and Progressive Grocer.

Let's take a closer look at how this partnership is reshaping the digital advertising landscape through the lens of these leading news orgs.

Adweek excerpt: 

Gopuff Now Lets Shoppers Add Products to Their Cart From Display Ads

Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to its fast-delivery platform.

First, a new partnership with AdAdapted lets people instantly add products to their Gopuff cart by clicking on an ad anywhere on the internet. Second, advertisers can create branded shops on the Gopuff app with customized copy, photo, video, and product carousels. Third, Gopuff has developed more detailed measurement metrics for in-bag product sampling.

Link to full article here.

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Progressive Grocer excerpt: 

Gopuff Launches Additional Advertising Capabilities

Q-commerce platform wants to help brands better engage with Gen Z and Millennial customers

Instant-commerce provider Gopuff has launched several new ad capabilities that aim to help brands better engage with customers on and off the Gopuff platform. With the introduction of Brand Shops, a new partnership with Ann Arbor, Mich.-based AdAdapted enabling customers to add products to their Gopuff cart when shopping anywhere online, and deeper insights for sampling campaigns, Gopuff’s new tools allow brands to form meaningful relationships with younger consumers.

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Gopuff has also revealed a new integration with AdAdapted’s patented Add-It carting technology. The solution enables consumers to be anywhere online, receive an ad and add a branded item to their Gopuff bag with a single click of a button, all without having to leave the site they’re browsing or log into their Gopuff account. The desired item will appear in the customer’s cart the next time the Gopuff app or website is opened. This new capability offers customers a more seamless shopping experience while providing advertisers new opportunities for conversion, no matter where customers are engaging with their products online.

Link to full article here.