Digital Software Solutions for Baking

A new age of digital software solutions is ushering bakers into a streamlined era of expanded success – both in terms of how you manage your business internally and how you market and sell to consumers.

On the e-commerce front, it is important to point out that baked foods have become a staple of the surging online business for groceries. The different needs associated with selling bread and other baked foods through e-commerce adds further opportunities for product development, acknowledges Robb MacKie, president and chief executive officer of the American Bakers Association.

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