AdAdapted's Latest CPG Data Featured in Store Brands

Excerpt from Store Brands article, "An Opportunity For Grocers To Boost Sales of French Fries"

A new report from AdAdapted reveals a softening of sales at fast-food restaurants and the impact on where consumers are buying their favorite potato-based side dish.

French fries have long been a staple in the diets of Americans, whether the potato treats are made at home or purchased from their favorite fast food restaurant.

As consumers alter their consumption habits and seek out at-home meal solutions, there has been a shift in where consumers are eating French fries, according to data from AdAdapted. With a percentage of consumers cutting back on eating out, there is an opportunity for grocers to fill this void and provide restaurant-style fries that can be made at home.

Molly McFarland, founder and chief revenue officer with AdAdapted, noted her company when studying consumer behavior noticed a shift in where shoppers were getting their French fry fix.

“We were seeing (consumers) visiting Burger King, Wendy’s, and those types of places less, and at the same time items such as French fries are appearing more on their grocery lists,” she said. “This indicates that people are saying they’re not going to get dinner and their fries at McDonald’s. They’re going get a bag of frozen fries and make them at home.”

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Read the full article here.

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