AdAdapted Announces Key Executive Hires To Drive Growth And Innovation

Chris Roelle, managing director, agency partnerships, and Rob Streeter, senior vice president, product will propel AdAdapted growth in adtech

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ANN ARBOR, Mich., July 23, 2024 — AdAdapted, a consumer packaged goods (CPG)
media partner revolutionizing adtech by turning pre-shop intent into awareness and action, has
announced the addition of two key executives to its leadership team. Chris Roelle joins as
managing director of agency partnerships, and Rob Streeter as senior vice president of product.
These strategic hires will enhance AdAdapted’s ability to deliver innovative solutions for CPG
brands, agencies, and retailers.

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In his role as managing director of agency partnerships, Roelle will lead AdAdapted’s agency sales
team, focusing on strengthening existing relationships and cultivating new partnerships with
agencies and digital media supporting CPG brands. Roelle brings more than 25 years of
experience, most recently with Condé Nast, IRIS.TV, and Stingray, driving strategic partnerships
and growth with agencies, brands and data partners, particularly in the retail media space. His
strong network and deep knowledge of omni-channel digital advertising models, including
programmatic, video, digital, commerce/retail and linear media, will deepen AdAdapted agency
partnerships.

Streeter joins AdAdapted as the senior vice president of product, bringing extensive experience
building technology-enabled products within retail media, advertising, and e-commerce. Streeter is
an experienced leader who brought disruptive solutions to market at both large enterprises like
Sears and Amazon and startups like Channel Intelligence (acquired by Google) and Hooklogic
(acquired by Criteo) where he built the first retail media network that included Walmart, Target, and
Best Buy. Streeter's expertise in scaling staff, processes, and systems for growth will drive
AdAdapted's product strategy to anticipate customer needs and capitalize on emerging
technologies and trends to drive sustained growth.

“Chris Roelle and Rob Streeter bring a wealth of knowledge and experience to AdAdapted, which
will help drive innovation and product development and strengthen our customer partnerships,”
said Molly McFarland, founder and chief revenue officer at AdAdapted. “Chris’s background in
digital media and agency relationships and Rob’s accomplishments in product management will
significantly contribute to our mission of providing industry leading conversion media adtech
solutions to CPG brands and retail clients. We look forward to the impactful leadership they will
bring to our team.”

To learn more about AdAdapted’s industry-leading CPG and retail media technology, visit
adadapted.com.

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About AdAdapted
AdAdapted is an advertising technology solution that turns pre-shop intent into awareness and
action by getting branded products onto shopping lists and into carts. The company’s offerings for
CPG brands, agencies, and retailers range from managed-service to self-service and SaaS
solutions, shopping list to eCommerce, and video to display. With more than 110 million U.S.
shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and
ad offering that uses intent-based targeting, providing the easiest, most efficient way to reach
active verified shoppers

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