4 Costly Mobile Marketing Strategy Mistakes Retailers Make

In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true today given that nearly half of consumers’ usage of mobile apps increased during the pandemic, according to a recent survey from Broadridge Financial Solutions. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.