self-serve
Take control of your CPG advertising
AdAdapted’s self-service advertising platform puts the power of getting CPG brands onto consumer lists and into their carts, in YOUR hands. No one else gets your product in front of your consumers like AdAdapted.
features
A self-service platform that delivers
Increased awareness
Our self-service tool allows you to build unique audiences and reach 185 million active shoppers using mobile grocery list apps.
Real-time buyer intent insights
Our easy-to-use platform enables you to turn generic shopping list items into your branded products exactly when it matters most: when shoppers are creating lists.
Better sales, bigger impact
With our self-serve solution you can move consumers down the sales funnel by getting your products on digital lists: where 80% of consumers buy every item.
DRIVEN BY DATA
Powerful solutions that deliver measurable results
Add-to-List
Get on shoppers’
digital lists
Easily prompt consumers to add your items directly to digital lists from your branded ads through our exclusive relationships with the leading grocery list apps.
Add-to-List benefits your brand by:
Increasing sales
Influencing consumers pre-shop
Driving loyalty and repeat purchases
Building brand awareness
Add-to-Cart
Drive eCommerce sales
With just one click, AdAdapted can get your brand in the cart across retailers, including Walmart, Target, Albertsons, and Kroger.
Add-to-Cart benefits your brand by:
Improving cart transfer rates
Increasing return on ad spend
Amplifying sales lift
Building brand loyalty
Shoppable video
Convert more buyers with shoppable video
AdAdapted Shoppable Video allows CPG brands to enhance their video ads by introducing an engaging one-click-to-cart user experience.
Shoppable video benefits your brand by:
Offering 6.5x longer view times than social videos
Building brand awareness
Driving product sales
Add-to-List
Get on shoppers’
digital lists
Easily prompt consumers to add your items directly to digital lists from your branded ads through our exclusive relationship with the top 9 out of 10 grocery list apps.
Add-to-List Benefits Your Brand By:
Building brand awareness
Influencing consumers pre-shop
Increasing sales
Driving loyalty and repeat purchases
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Add-to-Cart
Drive eCommerce sales
With just one-click, AdAdapted can get your brand in the cart across retailers, including Walmart, Target, Albertsons, and Kroger (through Instacart).
Add-to-Cart Benefits Your Brand By:
Improving cart transfer rates
Increasing return on ad spend
Amplifying sales lift
Building brand loyalty
self-serve
A Self-Serve Solution Built For CPGs
Improve cart transfer rates
Increase return on ad spend
Amplify sales lift
Build brand loyalty
Looking for a managed service option?
Request a demo
Trusted by big and small brands like you
CPG brands like yours choose AdAdapted again and again to fuel shopper intent and drive sales online and in-store with our managed or self-service shopping list marketing solutions.
case studies
Success with Tribe9
case study
Campari Drives Liquor Sales With Add-to-List Inspiration Recipes
Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged
View case study
View All Case Studies
Testimonials
Our clients say it best
“To us, shopping list marketing is something that really fills a gap. It’s a solution that we’ve never had before and it’s been a huge win for us, and for all of these brands and clients!”
Julia Miller
Group Vice President, Commerce Media
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“Millions of people make lists using a third-party list provider. Shopping List Marketing is a way for CPG companies to catch the attention of consumers and influence getting their product added to the list.”
Ethan Goodman
SVP, Commerce Media and Innovation
“AdAdapted provides us with important tools to drive awareness and convert to trial, particularly for new products.”
Abby Thiets
Shopper Marketing Manager
“Adadapted is the only partner we work with that has unique CPG expertise and is built to drive sales by getting products on the list and into digital carts.”
Henry Cook
Associate Director
“Our marketing is having a continuous impact, even when our campaigns aren’t in market.”
Christina De Vecchis
Vp Marketing
“When we got the CTR performance for these in-app ads, we saw 4-6x what standard banners can bring us.”
Anna Baker
Senior Digital Media Buyer
“We appreciate AdAdapted’s ability to target buyers when they’re in the consideration mindset (making their shopping lists), and providing a recommendation to enhance the occasion they’re shopping for with a specific recommendation from one of our brands.”
Simon Gilbert
Sr Dir. Channel & Customer Mktg
“To us, shopping list marketing is something that really fills a gap. It’s a solution that we’ve never had before and it’s been a huge win for us, and for all of these brands and clients!”
Julia Miller
Group Vice President, Commerce Media
“Millions of people make lists using a third-party list provider. Shopping List Marketing is a way for CPG companies to catch the attention of consumers and influence getting their product added to the list.”
Ethan Goodman
SVP, Commerce Media and Innovation
“AdAdapted provides us with important tools to drive awareness and convert to trial, particularly for new products.”
Abby Thiets
Shopper Marketing Manager
“Adadapted is the only partner we work with that has unique CPG expertise and is built to drive sales by getting products on the list and into digital carts.”
Henry Cook
Associate Director
“Our marketing is having a continuous impact, even when our campaigns aren’t in market.”
Christina De Vecchis
Vp Marketing
“When we got the CTR performance for these in-app ads, we saw 4-6x what standard banners can bring us.”
Anna Baker
Senior Digital Media Buyer
“We appreciate AdAdapted’s ability to target buyers when they’re in the consideration mindset (making their shopping lists), and providing a recommendation to enhance the occasion they’re shopping for with a specific recommendation from one of our brands.”
Simon Gilbert
Sr Dir. Channel & Customer Mktg
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Buckle up and drive results with a self-serve solution built with you in mind.
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