Maximize Your Year-End Success: 3 Ways to Boost CPG Brand Sales with AdAdapted

As the holiday season unfolds, CPG brands face a crucial window to drive awareness, conversions, and brand loyalty. With budgets to allocate and goals to meet, the year's final months offer rich opportunities to reach engaged consumers. At AdAdapted we’ve partnered with many brands during the holiday season to deliver measurable impact, and we wanted to share some of our learnings with you to help close out your year. 

Here are three strategic solutions to help you maximize your end-of-year ad efforts to capture consumer attention and drive incremental sales, quickly! 

1. Capture Attention with Targeted Push Notifications

Standing out to consumers is essential in a season packed with promotional noise. Push notifications are an efficient way to reach audiences where they’re already active, grabbing attention instantly and cutting through holiday clutter. A well-placed, well-timed notification can create a direct connection, helping your brand stay top-of-mind for holiday shoppers.

AdAdapted’s Add-It™ Push Notifications are a high-visibility option that ensures your message reaches consumers as they plan and shop. Our solution is designed to go live in as little as three days so that you can respond quickly to holiday trends or last-minute budget needs. With precise targeting, these notifications land directly in front of a pre-shop audience, driving guaranteed awareness and helping you maximize your holiday impact with minimal setup time.

2. Inspire Holiday Meals with One-Click Recipes

The holiday season is a prime time for consumers seeking easy, crowd-pleasing meal ideas for their celebrations. Recipe-based ads are a fantastic way for brands to offer practical meal inspiration, capturing shopper interest with relevant, timely ideas that also build brand loyalty. With just one click, brands can deliver added value to consumers while seamlessly connecting them with the products they need to complete their holiday dishes.

Through AdAdapted’s One-Click Holiday Recipes, brands like Kraft have seen how offering seasonal recipes can expand reach and boost engagement. Our platform enables your brand to feature easy, appealing recipes that encourage immediate action from consumers, allowing them to plan and shop with ease. By providing recipe inspiration directly tied to your products, you drive not only brand awareness but also a deeper connection that reinforces consumer loyalty.

3. Meet Last-Minute Needs with On-Demand Delivery

Holiday shopping can be fast-paced and hectic, with many consumers relying on last-minute options to complete their lists. On-demand delivery solutions are a convenient way for brands to meet these needs, providing a seamless path from promotion to purchase. Connecting with shoppers through an easy delivery option ensures they can act on impulse buys or essential holiday needs with minimal friction.

AdAdapted’s partnership with GoPuff empowers your brand to offer on-demand delivery, making it simple for consumers to get last-minute holiday essentials. This solution is tailored for end-of-year campaigns, allowing shoppers to quickly access your products without leaving home. With the flexibility to launch campaigns in days, you can capture those urgent holiday purchases, keeping your brand top of mind and delivering convenience when it matters most.

Make the Most of Your EOY Budget with AdAdapted

The holiday season is an invaluable time to connect with consumers in ways that drive awareness, loyalty, and conversion. AdAdapted’s quick-to-launch solutions, including Add-It™ Push Notifications, One-Click Holiday Recipes, and GoPuff On-Demand Delivery, help brands navigate the season’s demands and reach a highly engaged pre-shop audience. Connect with us today to see how AdAdapted can help you make the most of your end-of-year efforts and finish 2024 on a high note.

‍