Groceryshop 2024: The Insider’s Guide

Get ready to stock up on insights and connections at Groceryshop 2024! This industry-leading conference (one of AdAdapted’s favorites!) is shaping up to have its biggest year yet. So, whether you’re a veteran attendee or a newbie, we have a go-to guide to help you make the best of your time at the show. 

You've secured your spot at Groceryshop 2024 – now let's make it count. 

While you're likely familiar with the main attractions at Groceryshop, like fantastic speakers and the epic show floor booths, there's a world of hidden gems and insider tips waiting to be discovered. It can feel a bit overwhelming at first - where do you start? As seasoned pros, our team came up with a few essential tips to ensure you get the most out of your experience at Mandalay Bay this October:

• A Clear Itinerary is Key: With so much to see and do, a well-planned schedule is key. Explore the speaker lineup before you arrive and prioritize the sessions most relevant to your interests. Whether you print the agenda and highlight your favorites, or rock a spreadsheet of activities, any personal pre-organizing will give you a leg-up on your daily itinerary. .
• Make Connections Pre-Show: Leverage social media and LinkedIn to connect with potential contacts before the conference. Schedule meetings and build rapport to maximize your networking opportunities. If you’re participating in hosted meetings, introduce yourself after your matches are made! 
• Notetaking for the Win: Don't let all the valuable insights slip away! Jot down key takeaways from sessions and meetings to refer back to later.
• Comfy Shoes are Crucial: We’ve said it before, and we’ll say it again: Groceryshop is a marathon, not a sprint. Pack comfortable shoes to explore the show floor without killing your feet!

Insider Tips! 

While the official agenda is packed with industry insights and networking opportunities, our veteran attendees have some bonus insider tips to help you make the most of your experience:

• Don’t Miss The Breakout Sessions: While the keynote speakers are an undoubtedly impressive lineup, some of the real standouts can be found in the smaller breakout sessions and workshops. Don't be afraid to venture off the beaten path to sit in a session that resonates with your individual goals!
• The After-Party Scene: Groceryshop is known for its vibrant after-party scene. Did you catch Ashanti’s performance last year?! Keep your eyes peeled for unofficial gatherings and networking events. These adjacent gatherings can be great opportunities to more casually connect with industry leaders and forge lasting relationships (and chat about any celeb sightings!)
• The Power of the Coffee Break: Don't underestimate the power of a casual coffee break. These informal moments can be great opportunities to connect with attendees and industry experts. We know our team will have a powerful thirst for a morning (iced) brew, so feel free to join us for a casual cup ‘n chat! Feel free to connect here to reserve time with us! 
• Don't Forget Your Swag Bag: Groceryshop is known for its generous swag bags. Be sure to collect all your goodies (think of it as adult trick-or-treat), as they can come in handy throughout the conference and beyond. 

See You at Booth A640!

The AdAdapted team will be at booth A640, ready to connect with you! We're passionate about helping brands navigate the ever-evolving grocery landscape with the power of pre-shop, and we'd love to chat about how we can help you achieve your unique CPG advertising goals.

Get ready for an inspiring and productive Groceryshop 2024! We look forward to seeing you there.

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