5 Steps to Prepare Your CPG Brand for Big Wins in 2025
As 2024 draws to a close, it’s the perfect time for CPG brands to take a beat to reflect, refine, and prepare for the year ahead. With consumers' shopping behaviors continuing to evolve in today’s digital-first world, brands need innovative strategies to stay ahead of the competition. From embracing cutting-edge technology to prioritizing shopper-centric tactics, 2025 holds many opportunities for those brand marketers ready to adapt.
Here’s how your CPG brand can lay the groundwork for a successful year:
1. Double Down on Pre-Shop Planning Engagement
The pre-shop phase is where 87.5% of purchase decisions are made. Brands that connect with consumers before they enter the store or begin an online shopping session will have a distinct edge. By leveraging tools like digital grocery lists and shoppable ads, you can increase the likelihood that your product will land in their carts.
Tip: Tailor your ad messaging to align with seasonal trends, like promoting comfort food recipes in winter or healthy snacks at the start of the year.
2. Prioritize Omnichannel Strategies
In 2025, the line between online and in-store shopping will continue to blur. CPG brands must deliver a seamless experience across all channels, ensuring consistent messaging, accessibility, and visibility. Whether through dynamic in-store promotions or strategic digital ad placements, meeting shoppers where they are to get more items on shopper lists and in consumer carts is critical.
Tip: Audit your current omnichannel strategy to identify gaps. Ensure your campaigns offer a unified experience, whether your audience shops in-store, on mobile, or via desktop.
3. Leverage Mobile-Centric Solutions
Consumers are more connected than ever, with mobile devices playing a pivotal role in their shopping journeys. From discovering recipes to using shopping list apps, mobile platforms provide an opportunity to influence purchase decisions in real time.
Tip: Optimize your campaigns for mobile-first experiences. Ensure your ads are visually engaging and clickable in the mobile landscape, leading directly to shoppable links or product details.
4. Embrace Data for Smarter Targeting
With the increasing availability of consumer data, CPG brands can target shoppers more precisely now than ever before. You can craft campaigns that capture attention and drive measurable results by analyzing behavior patterns and intent signals.
Tip: Use insights from past campaigns to refine your 2025 strategies. Identify top-performing audience segments and replicate successes in your targeting efforts.
5. Plan Your Campaigns with the Full Year in Mind
2025 will be a year of opportunity for brands that plan strategically. Map out your key campaigns and align them with major shopping seasons, product launches, and consumer trends. Reaching consumers during high-traffic times can help drive immediate sales and provide valuable insights into shopper behavior and preferences. These learnings can help you refine future campaigns and stay ahead of the competition.
A well-thought-out strategy maximizes ROI and builds a stronger foundation for long-term success. By leveraging key moments throughout the year, your brand can adapt quickly to trends, gain deeper consumer insights, and maintain a competitive edge.
Tip: Create a content calendar with key dates like Super Bowl Sunday, summer grilling season, and back-to-school promotions; plan campaigns to capitalize on these high-traffic times.
Partner for Success in 2025
At AdAdapted, we specialize in helping CPG brands connect with their audiences in innovative, impactful ways. From shoppable ad solutions to intent-driven targeting, we’re here to help you build a winning strategy for the new year.
Let’s make 2025 your brand’s best year yet. Schedule a meeting today to explore how we can drive results together.
