5 Must-Know Digital Ad Solutions for Health & Beauty Aid Brands

The health and beauty aid (HBA) industry is a dynamic, fast-paced market where differentiation and capturing shopper attention are essential for success. As we enter 2025, CPG brands in this space face unique challenges, from intense competition to the necessity of personalized omnichannel experiences. This blog outlines five powerful digital advertising solutions tailored to HBA brands, enabling them to unlock sales growth and build deeper consumer connections.

The HBA Industry’s Unique Advertising Needs

With countless brands vying for consumer's eyeballs, the need to stand out has never been greater for HBA brands. Digital channels like Instagram, TikTok, and YouTube dominate consumer engagement, driving brands to innovate their advertising strategies. At the same time, today’s consumers expect personalization that aligns with their preferences, beauty goals, and specific needs. To thrive, brands must embrace data-driven targeting and compelling storytelling to connect with their audiences effectively.

The following section explores how these strategies can be applied through five real-world case studies, showcasing the transformative power of AdAdapted’s solutions for HBA advertisers.

1. Drive Sales with Health & Beauty Trial Bundles

Case Study: L’Oréal

L’Oréal leveraged AdAdapted’s shoppable media solutions to promote its Paradise beauty line. Offering a one-click add-to-list feature ensured that consumers could easily add multiple products to their shopping lists or carts at Walmart.

Key Results:

• Increased preference for L’Oréal products over competitors.
• Higher basket sizes with multiple items purchased.

Takeaway: Trial bundles encourage consumers to explore your product range, leading to increased brand loyalty and sales.

2. Promote New Products With A Single Click 

Case Study: Unilever Vaseline 

Unilever’s campaign targeted Gen X polycultural shoppers, driving sales for Vaseline products by intercepting consumers during their pre-shop planning phase. Contextual ads encouraged shoppers to add items to their lists, often replacing generic or competitor brands.

Key Results:

• Significant sales lift.
• Successful competitor conquesting through strategic targeting.

Takeaway: Single-click add-to-cart or add-to-list functionality simplifies decision-making and captures consumer intent.

3. Effortless Upselling with Product Pairings

Case Study: Cremo 

Cremo’s gift bundle campaign used multi-product shoppable ads to target male consumers. With a one-click solution, shoppers could add a complete shaving bundle to their carts, increasing basket size and market share.

Key Results:

• Higher action rates on ads.
• Conversion of competitor brand users to Cremo products.

Takeaway: Highlight complementary products to increase average order value and drive incremental sales.

4. Increase Sales with Add-To At Preferred Retailers

Case Study: Bayer
Bayer’s heart health campaign provided consumers with add-to-cart functionality for their preferred retailers. This approach ensured shoppers could buy products that suited their needs, whether online or in-store.

Key Results:

• Above-average click-through rate.
• Exceeded cart transfer rate goals.

Takeaway: Meeting shoppers where they prefer to shop boosts convenience and drives conversions.

5. Drive Conversions With Competitor Conquesting

Case Study: Colgate 

Colgate’s add-to activation campaign targeted Crest users, resulting in a 5.5x increase in list activity. Colgate successfully converted shoppers to their Total® Toothpaste line by capturing competitor search terms.

Key Results:

• 24% increase in list adds over the goal.
• Notable market share growth.

Takeaway: Strategic targeting can help brands capture market share from competitors and boost product visibility.

Actionable Takeaways for Health & Beauty Advertisers

Undoubtedly, the HBA industry will continue to face a fast-paced and competitive market in 2025. Brands need advertising strategies that deliver reliable results and actionable insights to stand out.

Here’s how to move shoppers to action with AdAdapted Add-it™ ad solutions:

• Squeeze More Value from Awareness Impressions: Move consumers down the funnel and deliver measurable results to both brand and retailer.
• Inspire Beauty Purchases: Use multi-product add-to-cart ads, and product pairing or complimentary products to provide actionable beauty inspiration.
• Optimize Targeting: Leverage pre-shop insights to create efficient, contextually relevant campaigns.
• Engage the Omni-Shopper: Ensure seamless consumer experiences across digital and in-store touchpoints.
• Simplify Retailer Selection: Offer flexible purchasing options to enhance shopper convenience.

Why Choose AdAdapted?

AdAdapted delivers innovative, results-driven solutions for HBA brands seeking to transform their marketing strategies. Three core pillars drive our successful approach:

• Purchase Intent Targeting: We connect your brand with active, verified shoppers by leveraging real-time shopping behaviors, ensuring every impression counts.
• Patented Add-It™ Technology: Experience the power of one-click, zero-bounce solutions that seamlessly drive sales growth across online and in-store channels.
• A Partnership Focused on Your Brand: With mobile-first strategies, detailed sales lift studies, and a commitment to your goals, we deliver measurable results tailored to your brand’s needs.

Let AdAdapted help you take your shopper journey to the next level. Request a meeting today to explore how our digital solutions can impact your brand’s performance in 2025.