Offsite retail media has always had a conversion problem. Ads placed outside a retailer’s own properties reach a broader audience, but that reach has historically come at a cost: a longer, harder path from impression to purchase. AdAdapted’s patented Add-It™ technology was built to close that gap, and now it’s doing exactly that at scale with Albertsons Media Collective.
Adweek, Progressive Grocer, and other leading publications recently covered Albertsons Media Collective’s rollout of a new offsite ad format, and Add-It™ is the engine behind it. The capability lets shoppers add products directly to their Albertsons cart from offsite media, including display and shoppable content, without leaving the page. No redirect. No login. No friction.
General Mills put the technology to the test with a holiday campaign for Chex cereal. Shoppers could add three Chex varieties to their Albertsons cart in a single click, instantly qualifying for a limited-edition Peanuts holiday tin. The result: a 99% cart conversion rate and performance 20x better than Albertsons’ offsite media benchmarks.
As Adweek noted, the format is also averaging a 0.5% click-through rate, five times the industry average of 0.1%.
“Through this new technology, we’re unlocking a new era of frictionless commerce where inspiration seamlessly leads to action,” said Evan Hovorka, VP of Product Innovation at Albertsons Media Collective.
That’s exactly what AdAdapted was built for. The shortest path from ad to conversion, without the friction.
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