For Advertisers
Brands + Agencies: Reach shoppers earlier, convert them faster
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We Speak CPG. Fluently.
AdAdapted is the only commerce media platform built exclusively for CPG, with the targeting, conversion technology, and attribution to prove it works across every aisle.
Alcoholic Beverages
The top shelf choice for LDA shoppers
Reaching LDA drinkers with Tied House compliant adtech is only the beginning. Our ad solutions go beyond adding products to carts and lists. We inspire at-home mixologists with one-click recipes, use real-time intent to reach the Dry January crowd, and streamline discovery for variety-seekers with 3-button flavor selectors.
Baby & Childcare
Meet the most intentional shoppers in CPG
Busy parents don’t have the luxury of time. AdAdapted’s non-disruptive, one-click Add-to-List technology reaches parents inside nutrition, health, and grocery planning apps they use to make shopping easier, putting your brand on the list before the shopping trip begins.
Beauty & Personal Care
Help your brand glow up & show up
In a category crowded with choice, capturing consumer attention is tough and converting is even tougher. AdAdapted combines real-time intent to reach active category shoppers with conversion media to turn discovery into brand conquests, product trials, and bundled purchases.
Food & Beverage
Feed the funnel without the friction
From everyday meals to major seasonal moments, capture pre-shop intent long before the shopper reaches the digital or physical aisle. We turn impressions into action with solutions like one-click recipes, save-to-phone tools for future trips, and the most accurate dynamic retailer mapping to make it easy for consumers to shop where they prefer.
Health & Wellness
When the only Rx you need is less friction
Health and wellness purchases range from the predictably routine to the urgently unplanned. AdAdapted reaches shoppers across both moments, using 1st-party intent data to connect brands with the right consumer whether they’re restocking a daily staple, switching brands, or spending down HSA/FSA dollars before year end.
Household Goods & Cleaning
Clean up in the category running on autopilot
Household products are driven by habit but habits can be disrupted before a shopper sets foot in a store. AdAdapted reaches consumers during the pre-shop planning phase and converts habitual purchase intent into measurable online and in-store sales.
Lottery
Get the best odds at reaching active players
Lottery advertisers face the same challenge as every CPG brand: the right person, the right moment, a frictionless path to action. AdAdapted’s mobile-first audience targeting reaches active players and re-engages lapsed ones, driving awareness and measurable action across the full player journey.
Pet Care
From kibble to care, the intent advantage
Long purchase cycles, habit-driven behavior, and the ongoing tension between price sensitivity and premiumization make the pet category uniquely challenging to advertise in. By capturing real-time pre-shop intent, we know when pet parents are ready to buy and what’s motivating their decisions, allowing us to drive measurable online and in-store sales across food, treats, and care.
get started today
Ready to see what AdAdapted can do for your CPG brand?
Every CPG vertical has its own dynamics, but the friction problem is universal.
Book a meeting and let’s talk about what friction-free conversion looks like for your category.