For Advertisers
Brands + Agencies: Reach shoppers earlier, convert them faster
Learn more
How it works
The Add-It™ One Platform
The only commerce media platform proven to turn CPG shopper intent into instant action—without the friction, no matter where or when consumers shop.
Conversion rate
20x
2
0
x
iROAS up to
5x
5
x
Partnered brands & agencies
1200
1
2
0
0
Annual unique Items added to list
14 mil
1
4
m
i
l
Solutions
Built to Reach. Proven to Convert.
Reaching the right CPG shopper is hard. Converting them without friction is harder. Most platforms solve one or the other. The Add-It™ One platform is the only CPG commerce media solution built to do both.
Conversion AdTech
Patented offsite conversion technology that turns CPG ad impressions into one-click actions, moving consumers down the funnel.
No redirects, no logins, no extra steps. Shoppers can buy now or save for later, online or in-store, without ever leaving their current media experience.
Audience and Targeting
AI-optimized 1st-party audience targeting built on real shopper behavior, not assumptions.
Activate your retail audience or tap into AdAdapted’s proprietary network to reach high-intent CPG shoppers during the pre-shop planning phase.
Patented Adtech
How Add-It™ Technology Works
Most AdTech treats all industries the same, but CPG is different—one-size-fits-all solutions create friction and hurt conversions. Add-It™ is designed for the CPG industry, reducing friction and driving 20X higher conversion.
Our patented Add-It™ technology reduces clicks and increases conversions. No logins, no extra steps, no lost sales.
One Platform. Every Tool You Need to Convert.
Add-to-List
Save products from online ads to digital shopping lists in a single click.
Add-to-Cart
Seamlessly save a single or multiple products to online retail shopping carts.
Save-to-Phone
Allow consumers to save advertised items to their favorite mobile phone apps.
Recipes
Target consumers based on relevant recipes and ingredients and save promoted items to digital carts and lists.
Pathways
Modular ad units provide three clickable CTAs configured to address a range of “next step” marketing objectives.
Push Notifications
Own the screen by reaching up to a million CPG shoppers with 100% share of voice, guaranteed.
Keyword Intercept
AdAdapted triggers promoted products when shoppers search for targeted product types, categories, or competitors.
Retargeting
Turn past and present campaign insights into future revenue—boost frequency, drive cross-sell and upsell, and keep your brand top of mind.
Shoppable Video
Turn awareness videos into conversion media by allowing consumers to add an advertised product to an online shopping cart.
RMN+
Industry leading offsite retail media solution that pairs retail media targeting with patented, frictionless one-click conversion to achieve a 99% cart conversion rate.
Dealfinder
Turnkey, retailer-agnostic media solution that matches advertised products with aggregated circular deals, helping consumers quickly find the best price.
Dynamic Retailer
Dynamically feature up to 3 clickable retailer options based on geography and campaign strategy.
Product Selector
Shoppable media that features multiple product options and allows consumers to add their preferred item directly to their digital cart of shopping list.
For Advertisers
AdAdapted's 1st Party Audience
Targeting based on behavior, not assumptions
Purchase Intent
Proprietary network of pre-shop planning apps
- Recipes & Meal Planning
- Nutrition & Health
- Discounts & Coupons
- Digital Grocery Lists
Loyalty Shopper Data
Exclusive offsite integration with retail media networks
- Traditional Grocery
- On-Demand Delivery
- Small to Midsize Grocers
For Retailers
Offsite activation of your retail audience
Making offsite retail media perform like onsite retail media
Use retailer loyalty IDs, segments, and audiences to target shoppers by purchase history, category, trip mission, or lifecycle stage.
AI Optimized Targeting
Campaign Planning & Ongoing Optimization
Contextual Avoidance
AI scans safeguard against ad placements next to “unsafe” or off-brand content
Conversion Optimization
AI continuously optimizes ad targeting to deliver optimal conversion rates based on campaign specific KPIs.
Deterministic Audience Modeling
AI insights from AdAdapted 1st-party audience to enable precision targeting
Anomalous Spend Detection
Instant alerts if a campaign is overspending or under performing due to a sudden shift in market bidding
Reporting
Insights & Attribution
Campaign performance beyond the click
• Reach
• Engagement Rates
• Cart Transfers
• Products Added to Lists
get started today
See the Add-It™ One Platform in Action
Whether you’re a brand, agency, or retailer, AdAdapted has a friction-free solution built for your specific needs. Book a meeting and get a personalized walkthrough of the platform.