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For Retailers

Offsite retail media that converts

Turn offsite inspiration into instant retail action with one click. Our frictionless technology bridges the gap between offsite media and retailer carts, delivering intuitive shopper experiences and measurable outcomes.

Offsite retail media

Cart conversion rate

99%
9
9
%

iROAS up to

5x
5
x

CPG brands we work with

350+
3
5
0
+

Agencies we work with

850+
8
5
0
+

Industry Friction

The CPG digital ad funnel is broken

CPG digital media isn’t underperforming due to poor creative or budget constraints. It’s underperforming because the path from ad to purchase is broken at three critical points.

Too many steps

Multi-step conversion kills purchase intent

Buy now only

Most shoppers aren’t ready to buy right now

Online only

Your online ad needs to work in-store too

Solving the offsite conversion challenge

One click. Zero friction. Our Add-It™ technology works behind the scenes, instantly adding products, recipes and offers to shoppers’ eCommerce carts or digital lists—ready to buy now or later, online or in-store. No logins, no extra steps, no lost sales.

Seamlessly added

Add to eComm carts and digital shopping lists with one-click, no login required

Non-disruptive

Consumers aren’t forced to leave their current media experience

Buy now or later

The advertised product is ready for immediate or future purchase, no other action required

How it works

Add-It™ makes conversion frictionless

AdAdapted’s patented offsite retail media solution

Use retailer loyalty IDs, segments, and audiences to target shoppers by purchase history, category, trip mission, or lifecycle stage.

CONNECT | Retailer 1P Data Offsite

WHY ADADAPTED

4 ways we help RMNs

A better offsite media experience drives incremental sales, grows retail media revenue, and strengthens brand partnerships.

Drive Incremental Growth

Higher conversion from the same media impressions results in more items added to carts and better coverage of seasonal, launch and long-tail SKUs.

Increase Media Revenue

A new premium offsite media solution designed to drive stronger performance KPIs, supporting higher CPMs and bigger budgets.

Elevate Shopper Experience

Frictionless offsite conversion with true one-click checkout, no redirects or logins and buy-now or buy-later flexibility built for how CPG consumers shop.

Strengthen Your Story with Brands

Unlock offsite accountability with clear, closed-loop proof of impact—demonstrating iROAS, sales lift, and basket metrics aligned to how CPGs plan and invest.

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Make every offsite impression count

Retailers that partner with AdAdapted don’t settle for offsite media that drives impressions without attribution. Book a meeting and find out what friction-free offsite conversion looks like for your media network.

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