The AdAdapted Story

Obsessed with digital media since 2012

AdAdapted was founded on a simple but powerful insight: shoppers plan before they buy, and digital media wasn’t built to meet them there.

Over a decade in, we’ve built the platform, the technology, and the proof that removing friction between ad and cart isn’t just possible, it’s the only way CPG digital media should work.

Our Mission

What drives us

We exist to remove every barrier between CPG digital advertising and verified retail conversion, giving brands, agencies, and retailers the technology to turn shopper intent into measurable sales in one click.

Executives

Meet our Leaders

From our founders to our leadership team, AdAdapted is run by people who are genuinely obsessed with solving the hardest problems in CPG digital media.

Mike Pedersen

CEO & Co-Founder

Molly McFarland

Chief Revenue Officer & Co-Founder

Careers

Come work with us

We’re a team of builders, problem solvers, and people who genuinely care about getting CPG digital media right. If that sounds like your kind of place, we’d love to meet you.

See open roles

Locations

Where you'll find us

Headquartered in Ann Arbor with offices in New York, Bentonville, Chicago, and Los Angeles, we’re planted in the markets where CPG brands, agencies, and retailers do their best work.

Ann Arbor Headquarters

206 East Huron Street, Suite #101 Ann Arbor, MI 48104

Bentonville

Arkansas

Chicago

Illinois

Denver

Colorado

Los Angeles

California

New York City

New York