Wall Street Journal Article: “Mobile Ads: Here’s What Works and What Doesn’t”

As mobile advertising moves away from disruptive advertising (which resembles the internet I remember in the early 90’s) here are some of the new ad models we can look forward to. Search is still the biggest, but we’re excited to be a part of the more integrated models available for in-app. 

“Marketers and ad-dependent companies said banner ads are an inevitable first step in a new ad medium, just as the first wave of the Internet was dominated by now notorious pop-up and “dancing cowboy” ads.




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