This is basic demo of how AdAdapted’s dynamic ad serving technology works. Instead of building an advertiser’s assets into the game, we used our SDK to create dynamic properties. Every time the game refreshes, our ad server sends ads that are automatically manipulated to fit the size required for the specific placement. We can also report on when each ad is served, how long it is on screen, etc.
This is definitely a very basic application of our technology- but it’s not hard to imagine how the same mechanisms could be used to change out billboards in street racing games, backgrounds in puzzle games, and sponsorship announcements.