“The issues wit…

“The issues with display ads on smartphones are well known: they’re tiny, they’re not well targeted and they’re a poor fit for the experience . . . Smartphones aren’t the type of place you’ll tolerate being distracted like TV, or even on the desktop. I don’t think we can solve a new problem there with an old solution.”- Jack Marshall, Digiday: The Mobile Banner: A Dog That Won’t Hunt

No “new” news here. Just some well articulated validation that the banner ad is not the future of mobile advertising. 

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