Niche Apps Take a Bite Out of Search Engine Supremacy
While it’s no secret that people these days are using mobile devices more than desktops to search online, new research shows that there’s more to the story. The shift toward mobile has also meant a shift toward searching with apps rather than Internet search engines. Despite the availability of search engine apps on mobile devices, Google, Bing, and Yahoo have all had a big bite taken out of their market share.
Google is still growing, but losing market share to local search apps like Yelp, which let consumers look up very specific things quickly. Local and niche search apps give quick returns with less sifting through results.
Publishers take note — niche apps are on the rise! They can also command good rates for advertising, which AdAdapted will help you arrange with our unique marketplace for publishers and advertisers.