Innovation for E-Commerce
E-commerce sales are 10% below retail sales according to U.S. Census Bureau. Many Consumer Packaged Goods, also know as CPG, are a new concept for shoppers. Due to today’s tech-savvy shoppers, they believe every purchase, including grocery shopping, should be available at the touch of their finger. This is where unique native ads come into play.
83% of Americans currently have smartphones. Mobile has been proven to attract more consumers through integrated ads because of the easy access they have on mobile apps. Mobile has not just attracted Millennials but also active seniors and Baby Boomers. These consumers care about value and functionality. For instance, an “add this” feature feels like a natural habit to them.