The Action Layer

Offsite retail media that converts

You know your shopper, and you own the onsite sale. The Action Layer closes the offsite action gap between them.

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You’re in good company

  • Publicis-Groupe-Logo
  • Kraft-logo
  • Albertsons-logo
  • Molson Coors-logo
  • Bel-logo-3
  • General Mills-logo
  • Pork Board-Logo-2
  • GoPuff-logo
  • Mars-logo
  • Chinet-logo
  • Reckitt-logo
  • Boars Head-logo

Cart conversion rate

99%
9
9
%

Increase ROAS

10x+
1
0
x +

CPG brands we work with

350+
3
5
0
+

Agencies we work with

850+
8
5
0
+

Offsite Friction

This is the Offsite Action Gap

Your audience and targeting are precision-built. Your attribution and insight are measured and trusted. But the moment your shoppers see an offsite ad, that precision hits friction — and it breaks down at three critical points.

Too many steps

Multi-step conversion kills purchase intent

Buy now only

Most shoppers aren’t ready to buy right now

Online only

Your online ad needs to work in-store too

The Action Layer For Offsite Retail Media

You already know your shopper and you own the onsite sale. The Action Layer closes the offsite action gap between them.

Seamlessly added

Add to eComm carts and digital shopping lists with one-click, no login required

Online or In-Store

Deliver results wherever consumers buy

Buy now or later

The advertised product is ready for immediate or future purchase, no other action required

WHY ADADAPTED

4 ways we help RMNs

A better offsite media experience drives incremental sales, grows retail media revenue, and strengthens brand partnerships.

Drive Incremental Growth

Higher conversion from the same media impressions results in more items added to carts and better coverage of seasonal, launch and long-tail SKUs.

Increase Media Revenue

A new premium offsite media solution designed to drive stronger performance KPIs, supporting higher CPMs and bigger budgets.

Elevate Shopper Experience

Frictionless offsite conversion with true one-click checkout, no redirects or logins and buy-now or buy-later flexibility built for how CPG consumers shop.

Strengthen Your Story with Brands

Unlock offsite accountability with clear, closed-loop proof of impact—demonstrating iROAS, sales lift, and basket metrics aligned to how CPGs plan and invest.

get started today

Ready To Learn More?

See the Action Layer in action!

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