Increase iROAS by
5x
5
x
The Action Layer
Consumers Are Ready To Act. Is Your Media?
AI-optimized targeting finds your shopper before they buy. The Action Layer converts them the moment they’re ready — without the friction.
CPG brands we work with
350+
3
5
0
+
Agencies we work with
850+
8
5
0
+
Unique items added to list annually
14mil
1
4
m
i
l
Industry Friction
The CPG digital ad funnel is broken
CPG digital media isn’t underperforming due to poor creative or budget constraints. It’s underperforming because the path from ad to purchase is broken at three critical points.
Too many steps
Multi-step conversion kills purchase intent
Buy now only
Most shoppers aren’t ready to buy right now
Online only
Your online ad needs to work in-store too
How it works
Bridging the Gap Between Ad and Action
The Action Layer is our patented adtech infrastructure built around how CPG consumers actually shop — turning an impression into an instant shopper action.
Our patented Add-It™ technology reduces clicks and increases conversions. No logins, no extra steps, no lost sales.
AdAdapted Media
Our Proprietary Shopper Network
Targeting based on behavior, not assumptions
Purchase Intent
Proprietary network of pre-shop planning apps
- Recipes & Meal Planning
- Nutrition & Health
- Discounts & Coupons
- Digital Grocery Lists
Loyalty Shopper Data
Exclusive offsite integration with retail media networks
- Traditional Grocery
- On-Demand Delivery
- Small to Midsize Grocers
One Platform. Every Tool You Need to Convert.
Add-to-List
Save products from online ads to digital shopping lists in a single click.
Add-to-Cart
Seamlessly save a single or multiple products to online retail shopping carts.
Save-to-Phone
Allow consumers to save advertised items to their favorite mobile phone apps.
Recipes
Target consumers based on relevant recipes and ingredients and save promoted items to digital carts and lists.
Pathways
Modular ad units provide three clickable CTAs configured to address a range of “next step” marketing objectives.
Push Notifications
Own the screen by reaching up to a million CPG shoppers with 100% share of voice, guaranteed.
Keyword Intercept
AdAdapted triggers promoted products when shoppers search for targeted product types, categories, or competitors.
Retargeting
Turn past and present campaign insights into future revenue—boost frequency, drive cross-sell and upsell, and keep your brand top of mind.
Shoppable Video
Turn awareness videos into conversion media by allowing consumers to add an advertised product to an online shopping cart.
RMN+
Industry leading offsite retail media solution that pairs retail media targeting with patented, frictionless one-click conversion to achieve a 99% cart conversion rate.
Dealfinder
Turnkey, retailer-agnostic media solution that matches advertised products with aggregated circular deals, helping consumers quickly find the best price.
Dynamic Retailer
Dynamically feature up to 3 clickable retailer options based on geography and campaign strategy.
Product Selector
Shoppable media that features multiple product options and allows consumers to add their preferred item directly to their digital cart or shopping list.