Celtra Releases Big Native Ad Performance Stats
In a recent study on the expansion rates of mobile native ads, Celtra shared that across the board native ads outperform standard banner and rich media ads.
Not only were click thru rates 4X’s higher…but engagement rates also increased with mobile. In fact, in a study that spanned 100 mobile rich media providers, Celtra says “native ad formats enjoyed an ad engagement rate of 39.1%”.
See more here: http://www.marketingcharts.com/wp/online/native-mobile-ad-formats-seeing-strong-engagement-rates-36301/