Apps Still Winning Over Mobile Web, says Flurry

Last year, mobile analytics company, Flurry, famously announced “It’s an App World. The Web Just Lives In It” . They cited research showing 80% of time spent in mobile phones in 2012 was spent in-app versus 20% spent on the web.

Now Flurry’s back and it looks like their predictions were on point: “Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day. Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.”

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