Ad Blocking On the Rise
Advertisers may not be too happy with a recent study by Retale, indicating that 63% of millennials use ad-blocking software. The stat for mobile ad blocking was a bit lower though, at about 20%. What’s more, an additional 16% of respondents admitted that although they don’t currently use ad-blocking software on mobile, but would like to.
This represents a bit of a challenge for advertisers, who wish to have their advertisements viewed by consumers, and publishers, who rely on ad revenue to help fund their ventures. While just 17% of publishers track ad-blocking presently, it wouldn’t at all be a surprise to see that number jump in the coming years. Brands will most certainly need to be aware of such obstacles and factor these into their mobile marketing strategies.