“Today, the (ba…

“Today, the (banner ad) unit is at its peak, ubiquitous and ugly, traded by the trillions, and propelling the indirect-sales ecosystem to record transaction numbers and sales while leaving the main constituents of the system — brands, agencies, publishers and consumers — unhappy. The backlash, it seems, has finally arrived.”

Another great quote from Digiday’s “The Banner Ad Industrial Complex Under Threat”

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