“The Atlantic Tries Native Ads”

How do you increase the performance of in-app advertising? Why not follow what’s working on the web?

“The Atlantic says its advertisers are seeing greater engagement and results through native ads. It boasts of click-through rates up 300 to 400 percent compared to typical advertising creative, as well as a 300 to 500 percent engagement lift, in terms of comments, Facebook likes and tweets compared to non-Native Solutions programs.”

http://www.digiday.com/publishers/the-atlantic-tries-native-ads/

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