Smartphones Are a Lifeline for New Moms
Gone are the isolated years of parenting young children. In spare minutes here and there, mobile moms can share their experiences with friends and relatives on social media, order diapers online to be delivered, and jot down a quick shopping list that’s unlikely to get lost.
In a study spearheaded by AOL, mothers of children under the age of 5 spent an average of 37 hours per month on their smartphones (researchers ruled out kids using mom’s phone as a toy). Millennials–young adults aged 18-32–clocked in at only 31 hours per month.
The mobile mom’s phone is her lifeline. With women still making the majority of household buying decisions, mobile apps are the key for advertisers who want to reach young mothers.
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