Sell — But Don’t Sell Out — with Native Ads
Al Jazeera’s Will Yong recently criticized native ads for creating a conflict of interest for news organizations. Yong highlighted the Daily Telegraph’s infamous under-reporting of the HSBC tax evasion scandal as an example.
When native ads are done right, they do not compromise journalistic integrity. AdAdapted’s marketplace provides a buffer between advertisers and app publishers that negates any whiff of wrong-doing, because apps can still use relevant native ads and advertisers can still reach the audiences that matter most to their products. No publisher will be accused of selling out with advertising deals brokered through AdAdapted’s marketplace.