Opportunity as Advertising $ Falls Short of Consumer Habits
A Kleiner Perkins report released in May shows a surprising discrepancy between the time users spend using mobile devices and the Ad dollars directed towards mobile.
As noted, there is still huge opportunity for mobile advertisers and publishers. With mobile advertising spending set to quadruple in the from 2012- 2016 there are many players entering the game and ad formats for mobile have been rapidly evolving. Soon we hope to see alignment between consumer habits and mobile advertising spending, but in the meantime there is a major opportunity for publishers and advertisers to be on the leading edge of this new wave of advertising.
Find the entire report here: http://www.kpcb.com/internet-trends