Native Ads Delivered on the Double
Programmatic ad buying plays up the worst qualities in mobile advertising, resulting in ads that are intrusive and impersonal. Native ads solved these problems, but crafting and placing a native ad is time consuming.
With nearly 2 billion people worldwide estimated to be using smartphones in 2015, there is clearly a huge audience, but also so much competition that there’s little time for laborious custom work. It may get results, but it won’t get them fast enough to be profitable. The solution is so obvious that some have yet to see the forest for the trees: custom ad design and programmatic placement need to be brought together. Platforms like AdAdapted have emerged to make it easier for mobile advertisers to put native ads in front of their target audiences — quickly.