Mobile Devices Dispense Solid Gold Data

Expecting users to pay for software and subscriptions is a very 20th century attitude to the software business. In the 21st century, data has become every bit as valuable as cash. With the explosive growth of app usage in business and everyday life, Gartner predicts that users will be sending their personalized data to more than 100 apps and services on a daily basis within the next two years.

Gartner’s report also points out that mobile devices are no longer just smartphones and tablets. There are also smartwatches, fitness bands, automotive telemetry, and many other devices people use to track and transmit information. All of these mobile toys need an app to interface with the end user, providing a whole new territory for advertising and monetization—territory AdAdapted can help you navigate.

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