Mobile Advertising Budgets Are Growing Up
According to Forrester research, mobile ads usually only account for 5% of a large brand’s advertising budget. Five percent! Meanwhile, Americans with smartphones and tablets spend half their free time looking at a small screen.
Mobile ads are still new territory and advertisers bemoan the lack metrics. Without data to measure campaign success, large brands proceed with caution in mobile ad territory. Nonetheless, mobile ad spending is on the rise. Nay, soaring. Mobile ad spending measured $17.96 billion in 2013 and is predicted to hit as high as $94.9 billion by 2018. Every day AdAdapted helps brands connect with publishers to reach their target consumers.