Itsy Bitsy Mobile Ads Fall Down
Tiny ads on tiny screens are frustrating for smartphone users. Even if the content is interesting, the user might swipe or scroll away before they can process what they’re looking at. That’s advertising money down the drain.
According to Sunil Gupta at the Harvard Business Review, the future of mobile advertising will look nothing like the banner ads of yore. After all, Gupta points out, smartphone users spend 82 percent of their phone time using apps and only 18 percent in a web browser. Mobile devices aren’t just small computers–they’re a whole new medium.
Instead of cramming ads into mobile apps, brands can use value-added apps as a standalone ad. Red Bull, for example, has created several game apps that keep customers connected with their company while simultaneously having a good time and developing a positive attitude toward their brand.
AdAdapted is an expert at finding opportunities where brands can build a strong relationship with their audience and expand brand awareness, all with a creative approach that benefits both the user and the brand.