Independent App Publishers Step Up Their Game

Indie app publishers face fierce competition in the app market. Despite dreaming big and working hard, many developers are underwhelmed by a lack of engagement in the Android and Apple app markets. The solution is simple: Indie app publishers need to be clever. They can’t beat the big guys at their own game. Lacking corporate backing, they need play the game differently to get ahead.
clever quoteInstead of trying to get a lot of downloads, indies should try to get downloads from people who will use the app consistently, be loyal, and spread the word. Indie publishers can show their dedication to these high quality customers by continuously improving their apps, offering specials, and requesting feedback. AdAdapted’s unique marketplace will help indies connect with advertisers who bring value to their work, rather than just slap up annoying banner ads–the hallmark of app amateurism.

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