Juniper: In App Advertising to reach $7Billion by 2015
Here’s an informative (and short) write up on the future of in-app, mobile advertising: In-app advertising set to hit $7 billion by 2015- CNET
A few quick highlights:
“Juniper Research reported today that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion.”
“In-app advertising is widely viewed as the key to success for developers in the coming years. Mobile users are becoming increasingly loath to pay too much for applications, driving prices down. In-app advertising can help soften the blow of charging so little for an expensive app.”
And a comment on why banner ads aren’t cutting it. . .
“Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other type of advertising,” Miller said. “Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage.”
Contextual ads are going to play a big role in the evolution of advertising in mobile games. AdAdapted is excited to be a part of it!