Digiday Says Native is the New “It” Girl

“It’s still early. We’re not there yet,” McCarus said. “A lot of people are still testing it out. But whatever you want to call it, innovative platforms to allow custom and curated content to be seen in more places with greater visibility will have a huge future.”
http://www.digiday.com/publishers/is-native-advertising-an-it-girl/

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