Consumers Who Use Apps In-Store Buy More

“We’re seeing that consumers who receive a location-based message are 16 times more likely to use an app in-store than those who do not. And since consumers who use apps while in-store buy 14 percent more than those who don’t, that’s money in the bank. Marketers who dream up responsible user experiences that surprise and delight consumers are in for a treat.” — From TechCrunch’s article “5 Questions for Beacon Providers”

http://techcrunch.com/2014/05/23/5-questions-for-beacon-providers/

Leave a Reply

Your email address will not be published. Required fields are marked *